Jonah Berger (author & marketing professor)
Hello, my name is Huibert de Jong. I am a certified interactive communication specialist (IMMO) with more than 30 years experience in design, development and marketing in The Netherlands and Norway.
A balance between design and marketing is crucial for creating a positive ROI (Return On Investment). In marketing, we can have a clever strategy and the best targeting, but if it doesn’t perform, it’s not viewed as a success. Similar in design, the landing page can be beautiful with amazing interactions, but if it’s not converting and engaging users like it’s supposed to, it doesn’t matter. Clever marketing doesn’t work just because it’s clever, just as beautiful design doesn’t work just because it’s beautiful.
I am experienced in both fields and my target is to find the balance between the design and marketing with a positive ROI as guaranteed result. I'm looking forward to a new challenge and can be deployed in creative and technological development and/or marketing in multiple ways. Please get in touch if you would like to know more about the possibilities.
I developed and/or managed many types of campaigns on behalf of different communication agencies: