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Interactive Video

Memorable, enjoyable and interactive.

Interactive video is a video experience that allows the viewer to participate and choose what they want to see, discover, and do next. This add a whole new dimension to video marketing by allowing viewers to interact with and even control the content as if they were playing a video game.

Globally successful brands are already leveraging the power of interactive videos to get more out of their marketing efforts, providing their customers with an unforgettable experience to increase sales and customer loyalty.

NO PLUGINS NEEDED

WORKS IN ALL BROWSERS

Increase the level of engagement in your videos and audience by including clickable areas called "Hot Spots" that perform an action when your audience clicks on them. They are fully customizable icons or text labels that appear over the top of your video; they can be animated or appear only when you want them to.

An overview of the various applications of interactive video per sector:

Healthcare

Healthcare is always evolving and using interactive video as a strategic part of communication is becoming increasingly important.

Education

With tight budgets and high demands within education, elearning needs to be cost-effective, accessible, flexible, and engaging.

Ecommerce

Interactive video is used to bridge the gap between the product and the customer by utilizing engagement as a tool.

An engaging experience for the viewer

Viewers can define their own journey, answer questions, complete questionnaires, buy products, download content, and much more by clicking on these hot spots without leaving the video. They are more engaged with interactive videos because they do more than just watch; they engage, listen, read, write, and click. This creates a more fun and engaging experience for the viewer. The good news is that it is also possible that any existing video can be made interactive.

There are multiple types of interactive elements:

Branched stories

This allows viewers to choose their own path when watching a video and decide what they will watch.

Hotspots

These are clickable areas within a video that allow viewers to discover something new in the video.

Polls and quizzes

You can engage your audience with questions related to the content in your video.

What do I offer

I create eye catching interactive videos with the ability to interact with the video content itself through a variety of tools. Users can click, scroll, hover, gesture and complete other digital actions to interact with the video’s content, similar to the way they’d interact with web content.

Get in touch for a free no-obligation quote, tailored to your organization or visit my website https://invideoo.com for more information.

Examples

Cataract Surgery

Healthcare solution

Interactive video is extremely suitable for explaining procedures and medical interventions in an attractive way. Normally boring information is thus presented in a clear and attractive way and the interactivity for healthcare knows almost no boundaries.

Why do trees change color?

Elearning solution

Here I use interactive video to showcase a few of the possibilities for elearning. It consists of different chapters and a quiz. The use of different quiz and other interactive elements are almost unlimited and can be connected to every LMS.

NPS Headphones

ECommerce solution

Here I use interactive video to showcase a product. The interactive elements are both linked to parts within the video but also external, like a link to the shop page.

Interactive videos are exploding since 2021. But how effective are they really?

Interactive video has quickly become a well-established and widely used marketing tool. According to a study by Spiel Creative, almost 90% of marketers surveyed noted a growth in their online sales after incorporating interactive video, and over 85% said that they would create more interactive videos in the future.

noted a growth in their online sales after using interactive video.

stated that they had made the right decision to create an interactive video.

would prefer an interactive video to a standard video.

noted better online sales compared to a standard video.